I do appreciate advertising which acknowledges the local area. I’d imagine it’s not particularly costly, so it’s important to get it right.

For example, I’ve learned that it’s only 17 minutes from Durham Road to Newcastle.

As I say, accuracy is important. Durham Road’s quite long so I’m wondering if the timing of 17 minutes is an average.

It can’t be a reference to the time taken from the location of the poster. Because this bus shelter’s actually on Old Durham Road.